What the World Needs Now: A Resource Book for Daydreamers, Frustrated Inventors, Cranks, Efficiency Experts, Utopians, Gadgeteers, Tinkerers and (Paperback) (ISBN-13: 9780615630410)

In 1974, at age 35 Steven M. Johnson had a sideline business creating cartoons for publication in magazines. His satirical images on environmental issues were appearing each issue in The Sierra Club Bulletin, later renamed Sierra Magazine. An editor asked him to invent and draw 16 satirical images of future recreation vehicles and he produced more than 100 ideas before he decided to stop. Since then, his whimsical inventions have appeared in magazines newspapers and books in the U.S., Japan and Sweden. They are often seen online at sites that feature unusual ideas for products and inventions. His two books display his often odd, whimsical, plausible and at times prophetic ideas. His three careers have all touched on the subject of the future, first as an urban planner working on future city plans, second as a newspaper illustrator creating a weekly cartoon panel that showed his ideas for future products, and lastly in the R&D section of a Japanese auto maker working as a futurist working in a small department that studied future trends and scenarios.