Transform: A rebel's guide for digital transformation (Paperback) (ISBN-13: 9781782807384)

Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: "Why?" Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data even when it goes against your gut instinct? This is Gerry McGovern's sixth book on web culture and economy. He is the founder and CEO of Customer Carewords, a company that has developed a set of methods to understand customer top tasks.

Author: Gerry McGovern
ISBN-10: 1782807381
ISBN-13: 9781782807384
Publisher: Silver Beach
Language: English
Published: 06/29/2016
Pages: 210
Format: Paperback
Weight: 0.69lbs
Size: 9.00h x 6.00w x 0.48d