The Tipping Point: How Little Things Can Make a Big Difference (CD) (ISBN-13: 9781600240058)

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author: Malcolm Gladwell
ISBN-10: 1600240054
ISBN-13: 9781600240058
Publisher: Little Brown and Company
Language: English
Published: 04/03/2007
Pages: 8
Format: CD
Weight: 0.57lbs
Size: 5.96h x 5.13w x 1.55d

Review Citation(s):
Kliatt 09/01/2007 pg. 52