The Power of Print: print marketing in a digital world (Paperback) (ISBN-13: 9781922644992)

Despite the changes in the marketing landscape caused by the Internet, print remains a valuable marketing tool.

Unfortunately in embracing everything digital, many marketers have neglected to learn about how to use print marketing.

This book contains 6 practical principles that can be applied to any print marketing project to create a valuable element of any marketing campaign.