The Power of Persuasion: Becoming a Merchant in the Eighteenth Century by Haasis, Lucas

The Power of Persuasion: Becoming a Merchant in the Eighteenth Century (Paperback) (ISBN-13: 9783837656527)

Vendor: Lucas Haasis
Product type: Books
Format: Paperback
$75.00
$75.00
$75.00
Subtotal: $75.00
The Power of Persuasion: Becoming a Merchant in the Eighteenth Century by Haasis, Lucas

The Power of Persuasion: Becoming a Merchant in the Eighteenth Century

$75.00
The Power of Persuasion: Becoming a Merchant in the Eighteenth Century by Haasis, Lucas

The Power of Persuasion: Becoming a Merchant in the Eighteenth Century

$75.00
Format: Paperback
Description
Description
x
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century.

Author: Lucas Haasis
ISBN-10: 3837656527
ISBN-13: 9783837656527
Publisher: Transcript Publishing
Language: English
Published: 05/03/2022
Pages: 600
Format: Paperback
Weight: 2.28lbs
Size: 9.61h x 6.69w x 1.33d
By Lucas Haasis
By Lucas Haasis
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Lucas Haasis, born in 1985, is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project. He is also a lecturer of Early Modern History at the Carl von Ossietzky Universit舩 Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.

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