The Graphics of Communication: Exploring the Graphic Arts and Design (Paperback) (ISBN-13: 9780578957456)

How are things designed and printed or produced as digital media? What are the processes and techniques one needs to know about to produce quality and effective design? The focus of this book provides a comprehensive overview of the technical and artistic skills and knowledge one uses in the graphic communications profession to produce communication through whatever media or form it may take. This book is the result of nearly 20 years in the graphic arts field and 30 years of teaching the craft and art of creating design and layouts. Chapters include: History of the Graphic Communications, Printing Methods, Color, Typography, Communication, Design Process, Paper, Finishing and Binding, and What's Next?