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The Fortune Sellers: The Big Business of Buying and Selling Predictions (Paperback) (ISBN-13: 9780471358442)
Vendor:
William a. Sherden
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Books
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Description
xEin Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die "Rosinen" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12/99)
Author: William a. Sherden
ISBN-10: 0471358444
ISBN-13: 9780471358442
Publisher: Wiley
Language: English
Published: 12/20/1999
Pages: 320
Format: Paperback
Weight: 1.06lbs
Size: 9.04h x 6.08w x 0.80d
Author: William a. Sherden
ISBN-10: 0471358444
ISBN-13: 9780471358442
Publisher: Wiley
Language: English
Published: 12/20/1999
Pages: 320
Format: Paperback
Weight: 1.06lbs
Size: 9.04h x 6.08w x 0.80d
By William a. Sherden
xWILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children.
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