The Cultural Heritage Of Chinese & Western Wines: Tradition Of Chinese & Mediterranean Wine: Wine In China (Paperback) (ISBN-13: 9798746328052)

Wine has been produced for thousands of years, with evidence of ancient wine production in Georgia (c. 6000 BC) China (c. 7000 BC), Armenia (c. 4100 BC), Iran from 5000 BC, and Sicily from 4000 BC.

A dialogue on Chinese and Mediterranean wine tradition; new patterns of global consumption; exports of Tuscan Wine to China; wine in Chinese movies; wine and Chinese tourism; containers of wine in ancient China and ancient Italy; Mo Yan and wine; Italian wine entry in the Chinese market; labelling of wine and cultural messages; experiences of marketing; wine as a cultural heritage