The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business by Rajagopal, Rajagopal

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business (Paperback) (ISBN-13: 9781637420164)

Vendor: Rajagopal
Product type: Books
Format: Paperback
$34.99
$34.99
$34.99
Subtotal: $34.99
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business by Rajagopal, Rajagopal

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

$34.99
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business by Rajagopal, Rajagopal

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

$34.99
Format: Paperback
Description
Description
x
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

Author: Rajagopal
ISBN-10: 1637420161
ISBN-13: 9781637420164
Publisher: Business Expert Press
Language: English
Published: 03/22/2021
Pages: 210
Format: Paperback
Weight: 0.63lbs
Size: 9.00h x 6.00w x 0.44d
By Rajagopal
By Rajagopal
x
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

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