Successful Customer Relationship Management Programs and Technologies: Issues and Trends by Eid, Riyad

Successful Customer Relationship Management Programs and Technologies: Issues and Trends (Hardcover) (ISBN-13: 9781466602885)

Vendor: Riyad Eid
Product type: Books
Format: Hardcover
$185.00
$185.00
$185.00
Subtotal: $185.00
Successful Customer Relationship Management Programs and Technologies: Issues and Trends by Eid, Riyad

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

$185.00
Successful Customer Relationship Management Programs and Technologies: Issues and Trends by Eid, Riyad

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

$185.00
Format: Hardcover
Description
Description
x
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

Author: Riyad Eid
ISBN-10: 1466602880
ISBN-13: 9781466602885
Publisher: Business Science Reference
Language: English
Published: 03/31/2012
Pages: 360
Format: Hardcover
Weight: 2.40lbs
Size: 11.20h x 8.60w x 1.00d

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