Sport Business in Leading Economies (Paperback) (ISBN-13: 9781838679231)

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Author: James J. Zhang
ISBN-10: 1838679235
ISBN-13: 9781838679231
Publisher: Emerald Publishing Limited
Language: English
Published: 11/04/2019
Pages: 544
Format: Paperback
Weight: 1.60lbs
Size: 8.90h x 5.90w x 1.30d