Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Sponsorship Culture in the German University Popular Music Festival Market (Paperback) (ISBN-13: 9783837665789)
Vendor:
Dominik Nner
Product type:
Books
- $60.00
$60.00- $60.00
- Unit price
- per
Subtotal:
$60.00
Description
xMusic festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Author: Dominik Nner
ISBN-10: 383766578X
ISBN-13: 9783837665789
Publisher: Transcript Publishing
Language: English
Published: 04/18/2023
Pages: 260
Format: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.55d
Author: Dominik Nner
ISBN-10: 383766578X
ISBN-13: 9783837665789
Publisher: Transcript Publishing
Language: English
Published: 04/18/2023
Pages: 260
Format: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.55d
By Dominik Nner
xDominik Nner, born in 1987, works as a research associate at the Faculty of Arts and Humanities at Universit舩 Paderborn, Germany. Additionally to his research interest in the field of event studies, he is an entrepreneur in the event industry.
Recently Viewed Products
- Choosing a selection results in a full page refresh.