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After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project.
The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.Natalya Chernyshova is a Lecturer in Modern History at the University of Winchester, UK.
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Most authentic book compilation on the Oregon Trail I ever read. The way the diaries are brought to life from over 170 years ago is a remarkable achievement. Top book of year so far for me for today June 01, 2024 review Candice
This author is a breathe of fresh air in a world of lies and coverups. He brings ancient writings and new science to bring light to mankind. In this amazing work, the well known plato stories from antiquity are now put alongside this new discovery of tablets from beginning of time. This is the most complete explanation of Atlantis every brought to the public. Shame on the governments of Egypt and the world for hiding WHO BUILT THE PHYRAMIDS OF GIZA AND THE SPHINX. Once I read this book I knew why they hid this knowledge. They don't want a population to know how great the world used to be compared to know.
Randomly stumbled upon this book and I am shocked that I haven’t heard about it before. It’s hands down the best story I’ve read in years. People need to read this book. It needs to be turned into a book. This story is just plain awsome. M
This soulful book of personal poetry brought me into the past and into the present---and into my heart.
Read the first book and this 2nd one did not disappoint! Loved every chapter. More please!