Scientific Advertising by Claude Hopkins

Scientific Advertising (Paperback) (ISBN-13: 9798890969682)

Vendor: Claude Hopkins
Product type: Books
Format: Paperback
$13.95
$13.95
$13.95
Subtotal: $13.95
Scientific Advertising by Claude Hopkins

Scientific Advertising

$13.95

Scientific Advertising

$13.95
Format: Paperback
Description
Description
x

"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.



Author: Claude Hopkins
ISBN-13: 9798890969682
Publisher: Lushena Books
Language: English
Published: 12/27/2024
Pages: 92
Format: Paperback
Weight: 0.26lbs
Size: 8.50h x 5.50w x 0.25d

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