Polarize: Fast-Track Marketing For Growth Hackers (Hardcover) (ISBN-13: 9781304821799)

POLARIZE is marketing reframed, reconsidered and reinvented - modern marketing wizardry - an enchantment that captivates and converts best-match consumers to brand-lovers and public advocates. HEY. You might hate this - great... Otherwise, you're probably going to feel pretty damn buzzed about the POLARIZE approach. And that's the point really. The love/hate response is powerful. It's HIGHLY motivating. It makes people do stuff. They take sides and talk about it. Whereas, the "yeah, well, I guess that looks nice" response is not really a response at all. Fence-sitters don't buy your stuff. What do you want - for people to like you (boring ), or for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY more and their enthusiasm is contagious. Even the 'haters' (detractors) share WAY more than your fence-sitters. POLARIZE will show you how to get a whole lot more 'lovers' (and a few huggable haters too) - it's a serious fast-track marketing 'growth hack' for your business.

Author: Matt Cumming
ISBN-10: 130482179X
ISBN-13: 9781304821799
Publisher: Lulu.com
Language: English
Published: 01/20/2014
Pages: 160
Format: Hardcover
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.50d