Never Pay Retail for College: How Smart Parents Find the Right School for the Right Price (Paperback) (ISBN-13: 9781619615335)

Beth's most important role is being the mother of a high school student, Mack. He is the reason she is on a mission to help fix the broken system of paying for college in America. She believes we are all born with unlimited potential and our life's work is to tap it, unleash it, and reveal it. In doing so, we will fulfill our purpose in life. Beth's purpose is all about a better future - for our children, for parents and for our communities. That's why she believes in approaching college with a project management mentality. It's something that impacts a lot of people over time. As a scholarship athlete for the women's volleyball team at the University of Kansas, Beth earned distinction as an Academic All-American. After completing her bachelor's degree, she went to work for several large corporations including Procter & Gamble, Clorox and McKesson, moving quickly through the management ranks. In 1999, she left the corporate world and became a financial planner. She chose this profession because she wants to be a catalyst for abundance and eliminate the scarcity mentality that many people experience around money. By alleviating financial uncertainty in clients' lives, she allows them to focus on their unique contribution. As a college fiduciary, Beth is trained in the complex strategies suitable for reducing a family's out-of-pocket college expenses, routinely saving families 25%-50% on the cost of college. She is the author of two books, An Employee's Guide to Stock Options (McGraw-Hill, 2003) and Never Pay Retail for College (Prussian Press, 2017). Beth has been quoted frequently in the press including in the Wall Street Journal, US News & World Report, CNN Money, and the Denver Post. In 2016, she launched the Center for College Solutions, a collaborative coalition of professionals (education consultants, admissions committee members, athletic marketing experts, financial aid gurus, etc.) committed to making college an affordable reality for all families. When she wakes in the morning, Beth is genuinely excited about what can get done that day. She's thankful for the opportunity to make something good happen. Her sense of urgency is simply because there is so much possibility. She believes that behaving well and doing the right thing over the long haul is rewarded and we can feel child-like joy and delight as a result of being the best version of ourselves.