Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by Kirstein, Richard

Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns (Paperback) (ISBN-13: 9781781334553)

Vendor: Richard Kirstein
Product type: Books
Format: Paperback
$24.99
$24.99
$24.99
Subtotal: $24.99
Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by Kirstein, Richard

Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns

$24.99
Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by Kirstein, Richard

Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns

$24.99
Format: Paperback
Description
Description
x

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

  • Understand how music rights work
  • Learn about key cost drivers and how to control them
  • Identify risk and how to reduce it
  • Improve their bargaining position
  • Secure smarter deals and sustainable relationships.


Author: Richard Kirstein
ISBN-10: 1781334552
ISBN-13: 9781781334553
Publisher: Rethink Press
Language: English
Published: 03/04/2020
Pages: 272
Format: Paperback
Weight: 0.96lbs
Size: 8.00h x 8.00w x 0.57d

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