Marketing Sparkcharts: Volume 38 by Sparknotes

Marketing Sparkcharts: Volume 38 (Other) (ISBN-13: 9781411470507)

Vendor: Sparknotes
Product type: Maps/Calendars/Board Games
Format: Other
$4.95
$4.95
$4.95
Subtotal: $4.95
Marketing Sparkcharts: Volume 38 by Sparknotes

Marketing Sparkcharts: Volume 38

$4.95
Marketing Sparkcharts: Volume 38 by Sparknotes

Marketing Sparkcharts: Volume 38

$4.95
Format: Other
Description
Description
x
SparkCharts(TM)
The information you need-concisely, conveniently, and accurately. Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four Ps: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing



Author: Sparknotes
ISBN-10: 1411470508
ISBN-13: 9781411470507
Publisher: Sparkcharts
Language: English
Published: 02/04/2014
Pages: 4
Format: Other
Weight: 0.55lbs
Size: 10.70h x 8.30w x 0.30d

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