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Marketing Management (Hardcover) (ISBN-13: 9780136074892)
Vendor:
Russ Winer
Product type:
Books
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Description
xGo beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Author: Russ Winer, Ravi Dhar
ISBN-10: 0136074898
ISBN-13: 9780136074892
Publisher: Pearson
Language: English
Published: 08/30/2010
Pages: 528
Format: Hardcover
Weight: 2.70lbs
Size: 10.90h x 8.70w x 0.90d
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Author: Russ Winer, Ravi Dhar
ISBN-10: 0136074898
ISBN-13: 9780136074892
Publisher: Pearson
Language: English
Published: 08/30/2010
Pages: 528
Format: Hardcover
Weight: 2.70lbs
Size: 10.90h x 8.70w x 0.90d
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