Make Them Behave Sustainably: Applying strategies to design sustainable behavior (Paperback) (ISBN-13: 9781984221070)

This book offers an integral perspective about strategies to change consumer behavior and promote sustainable consumption. It combines theories, concepts, and methodologies from a variety of disciplines, to facilitate the conception and design process of sustainable products, services, processes, strategies and consumption patterns, from start to finish. This guide takes into consideration consumer types, the process the human brain undertakes to perform a behavior, the internal and external factors that influence it, and the motivation, ability, and triggers necessary to perform it. This book explains sustainable design and consumer behavior change strategies and instruments. Using the roadmap tool, it suggests a path to ease both the understanding and the conceptual process to readers.

Author: Adriana Olaya Rodriguez
ISBN-10: 1984221078
ISBN-13: 9781984221070
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/06/2018
Pages: 202
Format: Paperback
Weight: 1.09lbs
Size: 10.00h x 7.00w x 0.52d