Identify and Evaluate Advertising (Library Binding) (ISBN-13: 9781467752268)

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Author: Valerie Bodden
ISBN-10: 1467752266
ISBN-13: 9781467752268
Publisher: Lerner Publications (Tm)
Language: English
Published: 01/01/2015
Pages: 40
Format: Library Binding
Weight: 0.55lbs
Size: 9.30h x 6.50w x 0.30d

Accelerated Reader:
Reading Level: 6
Point Value: 1
Interest Level: Middle Grade
Quiz #/Name: 171302 / Identify and Evaluate Advertising


Review Citation(s):
School Library Journal 04/01/2015 pg. 76
Hornbook Guide to Children 07/01/2015 pg. 146 - Recommended, Satisfactory