From Type to LOGO: The Best Logotypes from Around the World (Hardcover) (ISBN-13: 9789887566595)

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Author: Victionary
ISBN-10: 9887566594
ISBN-13: 9789887566595
Publisher: Victionary
Language: English
Published: 08/23/2022
Pages: 272
Format: Hardcover
Weight: 2.56lbs
Size: 10.00h x 7.60w x 1.10d