Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Anderson, Chris

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing (Paperback) (ISBN-13: 9781401310325)

Vendor: Chris Anderson
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Anderson, Chris

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

$21.99
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Anderson, Chris

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

$21.99
Format: Paperback
Description
Description
x
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Author: Chris Anderson
ISBN-10: 140131032X
ISBN-13: 9781401310325
Publisher: Hachette Books
Language: English
Published: 04/20/2010
Pages: 304
Format: Paperback
Weight: 0.55lbs
Size: 7.90h x 5.10w x 0.90d

Review Citation(s):
New York Review of Books 06/27/2010 pg. 20
By Chris Anderson
By Chris Anderson
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Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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