Forget the Box: Freeing your imagination to create a stimulating brief (Paperback) (ISBN-13: 9781500806453)

It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives

Author: Kate Page, Stephen Page
ISBN-10: 1500806455
ISBN-13: 9781500806453
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/05/2014
Pages: 56
Format: Paperback
Weight: 0.45lbs
Size: 11.00h x 8.50w x 0.15d