F*ck A Label: A Digital Marketing Manual For Musicians (Paperback) (ISBN-13: 9780578745381)

The digital era revolutionized the method of marketing for brands, products, and services. Music and record labels are not an exception.

With the internet becoming the preferred choice and medium for marketing, new strategies and advertising concepts are used on a daily basis. Musicians need to master the language and media necessary to understand how to promote their music in the digital era.

Upcoming and well known-musicians use social media platforms as a tool for connecting with their audience. However, the strategies deployed by these musicians may not favor them in the digital world.