Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Hardcover) (ISBN-13: 9781845455989)

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

Author: Melissa Cefkin
ISBN-10: 1845455983
ISBN-13: 9781845455989
Publisher: Berghahn Books
Language: English
Published: 07/01/2009
Pages: 262
Format: Hardcover
Weight: 1.20lbs
Size: 9.21h x 6.14w x 0.63d

Review Citation(s):
Choice 03/01/2010
Reference and Research Bk News 11/01/2009 pg. 86