Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back) (Paperback) (ISBN-13: 9780889955325)

Eat This examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back.

"Kids need to know the truth about junk food, and understand the millions of ways it's pushed on them -- every day. Andrea's fun and accessible book gives them the tools to fight back " -- Jamie Oliver, MBE, world-renowned chef and food campaigner

"The title says it all. This is the first and only children's book to tell the awful truth about the way our kids are assaulted by rapacious marketers. But, most importantly, Andrea manages to tell the story to the kids themselves." -- Mark Bittman, best-selling author of How To Cook Everything

"Eat This is a well-conceived, well-researched and empowering resource that helps students, parents and educators decode the marketing speak and arm themselves against powerful techniques used by junk food and beverage marketers." -- Lulu Cohen-Farnell, Founder, Real Food for Real Kids

Author: Andrea Curtis
ISBN-10: 0889955328
ISBN-13: 9780889955325
Publisher: Red Deer Press
Language: English
Published: 02/09/2018
Pages: 40
Format: Paperback
Weight: 0.40lbs
Size: 8.90h x 9.90w x 0.20d

Accelerated Reader:
Reading Level: 7.3
Point Value: 1
Interest Level: Middle Grade
Quiz #/Name: 501768 / Eat This! How Fast-Food Marketing Gets You to Buy Junk (and How You Can Fight Back)


Review Citation(s):
Booklist 04/15/2018 pg. 40
Kirkus Reviews 03/01/2018 pg. 90
School Library Journal 03/01/2018 pg. 143