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This work reveals the mutual reciprocities between design and semiotics, bridging the gap between humanities and sciences. Humans have unlimited semioethical responsibility toward each other and toward other systems. The fusion of design and semiotics encourages humans to go beyond absoluteness and become able to envision a desirable reality.
Farouk Y. Seif is Professor Emeritus, Antioch University Seattle, USA, an architect, a Fellow of the International Communicology Institute, and President of the Semiotic Society of America (2018-2019). His main interests are design for social change, paradoxes, transdisciplinarity, and transmodernity. He has taught in universities and lectured at conferences worldwide. He was the recipient of the 2010 Fulbright Specialists Program at University of Sofia, Bulgaria. He is the author of more than 50 articles and a dozen of book chapters.
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