Data Reimagined: Building Trust One Byte at a Time (Paperback) (ISBN-13: 9781544534831)

Number four Wall Street Journal best seller, USA Today top 100 best seller, number 1 Barnes & Noble best seller, and number 1 Amazon best seller

Your customers face a harsh reality as consumers today: from the supermarket to the coffee shop, personal data is part of most transactional exchanges. Despite your company's best efforts, customer privacy and security is at stake, every purchase vulnerable to hackers, threat actors, and rapidly changing technology.

In Data Reimagined, data privacy and cybersecurity experts Jodi and Justin Daniels show how to leverage your company's privacy and security practices to transform your relationship with customers and earn their trust. Privacy and security demands evolve quickly, putting business leaders and executives in a race against time. Data Reimagined will help you fast-track your approach, create trust in your data collection, and safeguard this trust with proper data use and sharing practices. You'll learn security measures for common vulnerabilities and how to use forward thinking as a competitive advantage to attract and build customer trust. Get ahead of the curve with this must-read for all business leaders searching for ways to build customer trust and protect their business.