Customer Satisfactiona Study Of Selected Commercial Banks (Paperback) (ISBN-13: 9782211061766)

INTRODUCTION: Banks are a very important part of how the economy grows and changes. It is the key to the success of every business and industry. But competition is getting tougher every day, and banks have to think about their customers like any other business. Banking is a very important business, but right now, the bank needs to focus on how happy its customers are and how well its products work. The bank needs to come up with new products and services to keep its customers. So, the study is based on how happy both customers and workers are at commercial banks. India has two main kinds of banks. Commercial banks and cooperative banks are also split into four main groups: public sector banks, private sector banks, regional rural banks, and foreign banks. In the last 30 years, banking services have become too competitive, and the way banks use technology and how happy their customers are have both changed. This study looks at the main areas of customer satisfaction and the level of satisfaction of both customers and workers in the banking industry of Ahmedabad city.