Customer Education: Why Smart Companies Profit by Making Customers Smarter (Paperback) (ISBN-13: 9781791729882)

Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...

Author: Adam Avramescu
ISBN-10: 1791729886
ISBN-13: 9781791729882
Publisher: Independently Published
Language: English
Published: 01/10/2019
Pages: 306
Format: Paperback
Weight: 0.99lbs
Size: 9.00h x 6.00w x 0.69d