Crunch Time: CPA Firm Survival in a Predatory Environment (Paperback) (ISBN-13: 9780578648651)

In the concrete jungle, there are seasons of rain and plenty, followed by seasons of drought and scarcity. Whether or not we survive depends on how prepared we are for these changes, and how willing we are to evolve in order to remain relevant. Leaders who ignore the shifting seasons will soon find themselves and their firms fading into obscurity.

Whether we shy away from it or actively seek it out, change is never easy. In these rapidly changing times, surviving means stepping away from the herd and venturing out onto the road less traveled. It means sharpening your claws and taking a bird's eye view of where your business is at, and learning and evolving during the times of plenty before the season of drought and hunger returns. This may mean taking down predators, it may mean diversifying or specializing, and it may even mean seeking out new hunting grounds. Whatever it is, the secret is never to lose hope.

Join us on an African safari as Gary Sturisky, a world-renowned transformation consultant, takes you on a journey through the vast open plains of the Serengeti and down the narrow corridors of the concrete jungle to uncover practical tools to help your company evolve into the CPA firm of the future.