Cross-Cultural Research Methods in Psychology (Hardcover) (ISBN-13: 9780521765251)

Cross-cultural research is now an undeniable part of mainstream psychology and has had a major impact on conceptual models of human behavior. Although it is true that the basic principles of social psychological methodology and data analysis are applicable to cross-cultural research, there are a number of issues that are distinct to it, including managing incongruities of language and quantifying cultural response sets in the use of scales. Cross-Cultural Research Methods in Psychology provides state-of-the-art knowledge about the methodological problems that need to be addressed if a researcher is to conduct valid and reliable cross-cultural research. It also offers practical advice and examples of solutions to those problems and is a must-read for any student of culture.

Author: David Matsumoto
ISBN-10: 0521765250
ISBN-13: 9780521765251
Publisher: Cambridge University Press
Language: English
Published: 10/11/2010
Pages: 404
Format: Hardcover
Weight: 1.49lbs
Size: 9.10h x 6.10w x 1.00d

Review Citation(s):
Choice 06/01/2011