Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management by Rajagopal

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management (Paperback) (ISBN-13: 9781947441149)

Vendor: Rajagopal
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management by Rajagopal

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

$21.99
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management by Rajagopal

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

$21.99
Format: Paperback
Description
Description
x
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author: Rajagopal
ISBN-10: 1947441140
ISBN-13: 9781947441149
Publisher: Business Expert Press
Language: English
Published: 02/25/2018
Pages: 196
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
By Rajagopal
By Rajagopal
x
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

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