Business Psychology (Hardcover) (ISBN-13: 9780548151587)

Business Psychology is a classic book written by Hugo Munsterberg, a renowned psychologist and professor at Harvard University. The book explores the application of psychology in the business world, focusing on topics such as personnel selection, employee training, motivation, and leadership.Munsterberg argues that psychology can be used to improve the efficiency and productivity of businesses by understanding the psychological needs and behaviors of employees. He also discusses how psychology can be used to improve marketing strategies, customer service, and organizational culture.The book is divided into three main sections: the first section discusses the principles of psychology and how they can be applied to business, the second section focuses on personnel selection and training, and the third section explores the psychology of management and leadership.Throughout the book, Munsterberg provides numerous case studies and examples to illustrate his points, making it a practical and useful resource for anyone interested in applying psychology to the business world. Business Psychology is a must-read for business leaders, managers, and human resource professionals who want to improve their understanding of human behavior in the workplace.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Hugo Munsterberg
ISBN-10: 054815158X
ISBN-13: 9780548151587
Publisher: Kessinger Publishing
Language: English
Published: 07/25/2007
Pages: 312
Format: Hardcover
Weight: 1.38lbs
Size: 9.00h x 6.00w x 0.81d