Big Data: Measuring the Digital Economy (Paperback) (ISBN-13: 9783384235879)

The digital economy, encompassing online commerce, e-services, and platform-based activities, thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets - online transactions, app usage, and digital content consumption - we can quantify the digital economy's true size and impact. This includes: - Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce, a critical component of the modern economy. - Measuring platform activity: Big data helps us understand the value generated by online platforms like ride-sharing and marketplaces. - Tracking innovation: Analyzing online content creation and app usage provides insights into emerging digital trends and industries. Big data isn't a magic solution. Data quality, privacy concerns, and integrating it with traditional metrics remain challenges. However, by harnessing the power of big data, we can gain a more accurate and dynamic picture of the ever-evolving digital economy

Author: Jemison
ISBN-10: 3384235878
ISBN-13: 9783384235879
Publisher: Tredition Gmbh
Language: English
Published: 05/22/2024
Pages: 156
Format: Paperback
Weight: 0.52lbs
Size: 9.00h x 6.00w x 0.36d