Argumentative and persuasive strategies in advertising discourse (Paperback) (ISBN-13: 9786205791783)

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Author: Monica Frunză
ISBN-10: 6205791781
ISBN-13: 9786205791783
Publisher: Our Knowledge Publishing
Language: English
Published: 03/14/2023
Pages: 164
Format: Paperback
Weight: 0.55lbs
Size: 9.00h x 6.00w x 0.38d